1. Quality over quantity is what matters, so be sure you’re creating high quality video content that your audience will relate to, enjoy and remember. That doesn’t mean it has to be of the highest “production” quality. Rather, your live streams need to be highly relevant and provide a clear advantage or benefit to the viewer, offer opportunities for your audience to participate via Q&A, and as with any content, make sure there is a clear call-to-action so your audience knows what to do next.
2. Promote and distribute your live video on platforms your customers are already using, so it’s easy for them to find and watch your content. There are many cost-effective solutions that enable you to stream your videos across the most popular platforms including YouTube, Twitch, Facebook Live and Periscope. Leading platforms that cater to startups and SMBs include:
BeLive (www.be.live)
Switchboard (www.switchboard.live)
OneStream (www.onestream.live)
3. Use new top-level domain names to drive traffic specifically to your live streaming content. This can be done in two different ways. First, you can create a URL that drives your customers directly to your live streaming content on a social network such as Facebook. The TrueName™ domain extension .live is a smart choice because it clearly communicates to your audience what they’ll get when they click on the link. Austin City Limits use the domain ACL.live to drive music fans directly to their Lounge music series on Facebook. Or, if you host live streaming content on your own website, use a deep link domain name to drive your viewers directly to the live content on your website. The Prestonwood Baptist Church uses newlife.live to send users who cannot attend services in person directly to the livestream page on their website.