One of the most crucial steps in building a brand is choosing the right domain as a foundation. Your domain must be short, clear, and memorable. It must represent your brand and mean something to your customers. And it absolutely must set you apart from competitors.
Rather than default to legacy domain extensions like .com, .net, or .org, there’s a new wave of domains that use real words to both the left and right of the dot.
Domain investor Morgan Linton writes, “The days of needing a .com domain to raise millions of dollars and chart your course to hockey stick growth are over.” The article goes on to spotlight 10 startups who together have raised over $424M, and all of them have non-traditional domain names.