A new wave of businesses calls for a new wave of meaningful, uncompromised and brandable domain names. Faced with the decision of which domain to choose, many new business owners are getting creative with more targeted domain extensions—the letters to the right of the dot in their business domain name.
While legacy domain extensions like .com, .net, and .biz may be the first to come to mind, they’re not necessarily the best option. It’s worth exploring more new, descriptive domain extensions like .life, .studio, .solutions, and more.
According to Verisign, by the end of Q2 2020, new domain extension registrations increased by 8.6 million, or 37.3 percent, year over year. With hundreds of more targeted choices, the new extensions are becoming widely adopted as a good way to build awareness of who you are and what you do. They’re memorable and help convey your brand both on your website and in social media, signs, and brochures. Plus, they help new businesses stand out in search results listings, which is essential for establishing an online presence.